BLOGS

BLOGS

Adobe Audience Manager Now Offers The Tapad Graph

Today, Tapad is excited to announce that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud. This means that marketers can now expand their view of consumers and boost results through Tapad’s probabilistic solution. With this integration, customers based in the U.S. and Canada can use the Tapad ...

Tapad Announces Partnership with Twine Data

Today, Tapad and Twine announced a strategic partnership that brings Twine's portable CRM onboarding capabilities to Tapad's cross-device solutions. Through the integration of Tapad’s best in class cross-device capability and Twine’s deterministic identity graphTogether, this partnership will create one of the largest portable identity graph & CRM onboarding services in the U.S. What does this ...

Brand Marketers: Personalization at Scale Requires Effective Data Orchestration

Brand marketers have access to extensive customer data, but using it to drive results remains a stumbling block for many. In fact, most B2C marketing organizations face a similar problem: their data is siloed in separate platforms, creating partial views of consumers for different tasks. Incomplete data inevitably leads to inconsistent results. The pervasiveness of ...

Tapad Welcomes Abhay Doshi as Head of APAC

Today, we're excited to announce that industry veteran and former Telenor executive, Abhay Doshi, joins Tapad as the company's head of APAC. Abhay will lead Tapad’s expansion in the region from the company’s offices in Singapore. With 15 years of experience in product management and marketing for the telecom, analytics and marketing industries,he will be ...

Tapad + Adweek: Creating A Connected Community

Tapad sponsored our first Adweek Executive Lab Series event on June 5th. Speakers included Telenor, Twitter, Viacom, The Trade Desk, Hotwire, and our own Tapad thought leaders, with the event covering a range of topics all connected to how we can build more personalized experiences for today’s modern consumers. ...

Tapad Partners With Clinch

Tapad has partnered with Clinch, a company that uses a proprietary creative technology and data to automate personalized video ads in real time. ...

GDPR Podcast

Tapad's Laura Koulet (VP, Legal) shares some thoughts on the newly implemented GDPR regulations and what they could mean for the industry in a podcast with DMN. ...
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