Company Blog

May the Best Telco Win: How T-Mobile and Sprint Could Change the Game

By Sigvart Voss Eriksen, CEO of Tapad -- Consolidation has been a common theme in 2017, with companies across the advertising, publishing and telecommunications fields coming together to create industry behemoths. While these mergers aim to create new, combined capabilities, they also create a massive volume of resources to sift through and pull from. Among [...]

Tapad in the News: Thought Leadership to Prepare for the Holidays

In case you missed it, Tapad’s own Preethy Vaidyanathan, CPO, and David Sanderson, VP of Creative Strategy and Operations, have been making regular appearances in business and industry press, sharing both product and creative strategies to get you ahead of the game this holiday season. We captured some highlights below, but didn’t want to spoil [...]

Bridging The Gap Between Travel Consumers And Marketers

By Drew McCalmont, VP Product Strategy & Operations at Tapad -- Understanding travel consumers and their purchasing process is certainly not a day at the beach for marketers. A travel consumer’s journey is extremely complex due to a number of factors. First, it’s important to consider the reasoning behind travel consumers’ interests and behaviors and [...]

As Martech and Telcos Get Cozy, Marketers Offered a Preview of Data’s Future

By Sigvart Voss Eriksen, CEO of Tapad -- As the advertising industry last week descended upon New York for Advertising Week, brand safety remained top of mind during almost all the panel discussions. A plethora of safety issues were addressed and marketers banded together to stress the need for more transparency in advertising. This industry [...]

Launching a New Office Overseas? Engineer It for Success

By Jeff Olchovy, Principal Software Engineer at Tapad -- Did you know that Norwegian employees are expected to give three months notice before leaving their company? If not, I was in the same boat half a year ago when our CTO approached me about building an engineering team in Oslo. Our company was experiencing international [...]

How Travel Companies Can Capitalize on the Holiday Travel Rush

With the summer vacation season winding down, consumers are turning their attention to the holidays and end-of-year travel. The holidays are a notoriously busy time for the travel industry, and many consumers have already begun booking flights, hotels and other accommodations to lock in the best rates. Each year, consumers complete 148.3 million travel [...]

Tapad Takes Its Data-Driven Marketing Intelligence to dmexco

Team Tapad joined over 50,000 attendees at one of the world’s largest and most comprehensive adtech industry conferences, dmexco in Cologne, Germany. The outstanding number of attendees included global and regional adtech/martech vendors, alongside international agencies, brands and publishers. Our seven data experts met with a large number of clients and potential partners across [...]

Giving Brands The Gift Of Conversion This Holiday Season

By Preethy Vaidyanathan, CPO at Tapad -- It’s September, the sun is still shining, and it’s hard to believe that in just a short time we’re likely to see the first holiday commercials pop up on our screens. But will we be surprised? After all, new research (registration required) suggests many [...]