Tapad sponsored our first Adweek Executive Lab Series event on June 5th. Speakers included Telenor, Twitter, Viacom, The Trade Desk, Hotwire, and our own Tapad thought leaders, with the event covering a range of topics all connected to how we can build more personalized experiences for today’s modern consumers.
Tapad has partnered with Clinch, a company that uses a proprietary creative technology and data to automate personalized video ads in real time.
Tapad's Laura Koulet (VP, Legal) shares some thoughts on the newly implemented GDPR regulations and what they could mean for the industry in a podcast with DMN.
Thought Leadership: Breaking Through The Noise, How Modern Marketers Can Solve Today's Personalization Challenge
By Preethy Vaidyanathan, CPO of Tapad — Prior to the emergence of e-commerce, marketers had limited ground to cover in regards to the spaces where they reached consumers. They had to compete for shelf space or real estate, and these finite amounts of space meant their customer interactions were limited to when an individual happened
By Tom Rolph, VP of EMEA, Tapad — The financial sector is one of the only industries that engages with a customer throughout their whole life. From bank accounts to pension schemes, most customers interact with at least one financial product during each life stage — either directly or on behalf of someone else. Understanding
We are proud to announce Tapad was awarded a Communicator Award under the category of Marketing Effectiveness for our "Acura | Tapad Creative" video. The Communicator Awards, which were founded over twenty years ago, are a leading international award program that recognize big ideas in marketing and communications. This year, there
By Preethy Vaidyanathan, CPO of Tapad — As the marketing industry prepares for GDPR and responds to pivotal moments such as Facebook’s recent battle with Cambridge Analytica, it’s important for marketers to take action on not just data-privacy, but the customer experience as well. While GDPR and Facebook are making data privacy a mandatory priority
Today, Tapad is pleased to announce its partnership with Centro — a provider of enterprise-class software for digital advertising. Through this partnership, Centro's Basis programmatic ad platform has licensed Tapad's cross-device marketing technology. This means that media professionals using Basis can now drive better performance by identifying a person across the different devices he
With the rise of Customer Data Platforms (CDP), there have been a lot of questions concerning how they compare against Data Management Platforms (DMP). To help showcase the differences, we’ve created the simple chart below. Overall, CDPs are the key to making the most out of your first-party data. An identity-driven CDP like the Tapad
By Niksa Cosic, SVP, Product Development at Tapad