Company Blog

Why CDPs May Define the Future of Telcos

Telcos across the world are facing digital transformations. For decades, they have built their success on the control over their physical distribution channels and were able to grow their customer bases while creating a competitive moat. More than anything else, they became highly developed distribution machines. However, the digital ecosystem has disrupted this business model [...]

Introducing the Tapad Customer Data Platform

While many marketers have their own rich data, they often lack visibility beyond their existing customer base to personalize their content for new prospects. Today, we are excited to announce a new product that solves for this challenge by providing marketers with unparalleled identity insights from the Tapad Graph ecosystem — The Tapad [...]

Tapad: Who We Are and Where We’re Going

Today, Tapad debuts its brand new look. This means new logos, a new website (as you probably have noticed), and a brand new mission — to reinvent personalization for the modern marketer. Why the change? We’re glad you asked. Think of it this way… The free content internet users enjoy today is paid for by [...]

Coming Full Circle: Identity And Cycle Of Personalization

By Preethy Vaidyanathan, CPO, Tapad — Decades ago, consumer engagement used to be a personal experience. Brands communicated with local customers they knew by name, interest, etc. The growth of online purchasing has led to greater choice and convenience for consumers, while innovation in digital advertising has brought huge scale and lower costs for marketers [...]

Tapad and GDPR: What You Need to Know

Since Tapad’s beginnings in 2010, privacy has been a top priority. We provide clear notice to consumers and easy opt-out choices, maintain membership to self-regulatory organizations such as the NAI and DAA, and do not collect data when there is no present commercial need. We also make sure our communications are straightforward and transparent to [...]

Tapad and Brand Networks Form Strategic Partnership

BOSTON, Jan. 31, 2018 (GLOBE NEWSWIRE) -- Brand Networks, the company recently named a “Leader” in Social Advertising Technology by independent analyst firm Forrester Research, today announced an expansion of the company’s capabilities and offerings though a strategic partnership with Tapad, the leader in cross-device marketing. This collaboration will bring programmatic display and [...]

CES 2018 - The year of robots, AR, and 5G

The largest electronics trade show in the US once again did not disappoint. While last year was more automotive based, with exhibits like BMW x Intel, this year CES revealed much more about the future of technology, showcasing the industry’s newest robots, augmented reality tech, and 5G capabilities. Robots, drones, and more robots. Varun Gudiseva [...]

Unmasking the True Value of Cross-Device Data

Cross-Device Connects Data Silos According to our proprietary data, 35% of consumers convert on a device that is different from the one on which they started their research. This means that audiences are accessing multiple browsers on multiple devices at different points of the day, and engaging with brands, influencers, and peers via multiple channels [...]

Holidays in Hindsight: Top Three Trends That Can Help Marketers Stay Relevant in 2018

Consumers still mainly buy on desktops, often buy for themselves during the holidays and leave clues that enable marketers to personalize more effectively. Every year, marketers ramp up spending for the impending holiday season, hitting consumers with what can feel like an endless array of deals and winter-themed ads. While the success of these strategies [...]
1 2 3 Next »