Company Blog

Signal Partnership Expands Customer Reach Across Devices

Today we announced our partnership with Signal, the global leader in connecting brands to their customers at scale. This global integration extends device connectivity for Signal’s clients across North America, APAC, and EMEA by leveraging our proprietary Tapad Device GraphTM. By combining Signal’s customer connection scale with our device scale, Signal is able to [...]

How One Vacuum Manufacturer Cleaned Up By Reaching Pet Owners

Pet owners know: hairballs come with the cuddles. Cleaning it all up can be problematic for a great vacuum and impossible for a good one. So when an innovative designer built a specialty cleaner for sucking up pet hair, company executives knew getting the word out would be crucial and hired Tapad to lead a [...]

Tapad Appoints New SVP Of Product

Tapad has appointed Preethy Vaidyanathan to serve as the new senior vice president of product management to lead product strategy and development across all business lines. This newly created position was established to bolster our product development as we continue to expand globally. With more than 16 years of experience, Preethy’s role will be [...]

Brooklyn Students Learn About Data

Brooklyn Collaborative, a NYC outward bound school, had their students visit Tapad’s HQ to speak with our data scientists about adtech. Igor Elbert and Yael Elmatad, Data Scientists at Tapad, shared their journeys and backgrounds in martech to inspire Brooklyn Collaborative students to pursue an interest in technical-sciences. Igor emphasized the importance of data science [...]

Three Lessons in Ad Tech Creative I Learned from Being in a DIY Band

Tapad's Three Things I Learned series is back with another installment. Our VP of Creative Strategy and Operations, David Sanderson, shared his thoughts on what he learned from being in a punk band that he still uses in his ad tech life. Lessons like resourcefulness sparking innovation, the importance of having passion for what you [...]

Clypd Partnership Expands Programmatic TV Inventory

Today we announced our partnership with clypd, the leading audience-based sales platform for television advertising. By integrating clypd’s national cable network inventory,we will expand our extensive supply of TV inventory to include premium national cable inventory. Our TV tools will work in tandem with clypd’s sales platform to enable more precise audience engagement for TV [...]

Tapad Bolsters APAC Office with Key Senior Hires

From left to right: Henry Schenker, Senior Director, Global Platform Solutions; Andrew Tu, VP, APAC; Isman Tanuri, Director, PR & Marketing, APAC Tapad APAC welcomes three key hires to support its emerging business in the region. Andrew Tu, Vice President, APAC; Henry Schenker, Senior Director, Global Platform Solutions; and Isman Tanuri, Director, PR & Marketing [...]

Steffen Svartberg Joins New Oslo Office as Head Of Nordics

Tapad has appointed industry veteran Steffen Svartberg as head of our Nordic operations, effective immediately. In this role, Steffen will lead the company's growing Nordic business from our new Oslo hub. Steffen reports to Pierre Martensson, SVP and GM of our global data division. Most recently, Steffen led Norwegian operations for global digital media company [...]
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