Applied Analytics

Measure cross-device reach and audience

behaviors to gain insights into your consumers. 

Applied Analytics

Measure cross-device reach and audience

behaviors to gain insights into your consumers. 

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Marketers need to quantify the impact of their spend on programmatic activation channels. Tapad’s Analytics suite provides a holistic view of how programmatic campaigns and investments are driving results for the marketing organization and the brand.

Tapad Analytics includes two products: Cross-Screen Analytics for measuring reach on your programmatic campaigns, and Audience Analytics for understanding consumer behaviors within your Tapad segments. These products sharpen the marketer’s view of how programmatic campaigns are driving results, and how future campaigns can be optimized to increase ROI.

Cross-Screen Analytics helps the marketer understand the consumer journey by quantifying consumer exposure to media campaigns across devices. The ability to measure across devices drives more precise reporting on campaign impact and the ability to tie consumer actions to marketer budget. Applied across multiple campaigns, Cross-Screen Analytics equips marketers to assess strengths and weaknesses in campaign setups and optimize tactics to boost consumer engagement and ROI.

Audience Analytics provides a view of a consumer’s behavior before they engaged with the brand. With Audience Analytics, the marketer can understand which consumers are connecting with your message and why. This enriched view helps the marketer drive enhanced offer matching to ensure you are delivering your message to the consumers most likely to take action. Consumer engagement data also lets you package campaign results into customer-centric reporting that can be shared across the organization to showcase success and opportunities for growth.

here's a preview of what you get with

APPLIED ANALYTICS

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PERSONALIZATION

Gain a deeper understanding of your current customers to drive personalized messaging.

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PATHING

Get a 360° view of your customer’s path to conversion across devices.

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CROSS-DEVICE LIFT

Gain insight into how cross-device delivery drives lift across KPIs.

Jenny Craig gained demographic and behavioral insights into interested consumers to drive targeted acquisition. Tapad Analytics helped the weight loss provider connect with consumers who are likely to convert.

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