Today, Tapad is excited to announce that its proprietary Tapad Graph is now integrated with Adobe Audience Manager, part of Adobe Analytics Cloud. This means that marketers can now expand their view of consumers and boost results through Tapad’s probabilistic solution.
With this integration, customers based in the U.S. and Canada can use the Tapad Device Graph to expand the reach of audiences defined and activated in Adobe Audience Manager to extend first- and third-party data and deliver personalization across paid, earned and owned channels, publisher sites, programmatic, and more.
Tapad and Adobe collaborated closely to develop the integration, allowing marketers to enable first-party data that has been previously tied to cookies and mobile. In addition, this offering has been beta-tested by leading organizations across retail, financial services, telecom providers, and more.
For more information about this solution, see the full press release here.