Joins us as VP - Global Brand & Agency Strategy with over eighteen years of experience in advertising. Her experience is in building a brand identity while mapping a strategic framework to get to the heart of what drives a customer to engage with a brand, but also to drive incremental sales growth. Most recently, at Soccer Waza and the Waza Flo, Jo was a Sales & Marketing Director. In this role, she was responsible for building marketing and sales plans and accountable for attaining $1MM in sponsors for group sales. Jo has been on the agency side for most of her career, though she grew up in media having risen through the ranks to being the Head of Global Ops for GM and Microsoft at Dentsu-Aegis. While at agencies, she was part of core pitch teams to win accounts with over $7B in combined media spends. B.S. in Marketing, The University of Massachusetts.