Reaching the right person in the right environment, across multiple screens
Audience Buying with Tapad
Tapad puts the right ad on the right screen at the right time. Tapad leverages a combination of extensive RTB enabled supply and data relationships to target the right users, in the right context on the right device to maximize campaign impact on behalf of our clients.
Tapad has access to hundreds of mobile and display data points that can be aggregated to create unique, proprietary audience segments. By leveraging our device graph, Tapad can easily use data segmentation from one platform to buy more accurately on another.
Real-Time Bidding & Price Optimization
Tapad layers its powerful decision engine on top of the billions of impressions that we access on a monthly basis. Our bidding algorithms draw both on predictive learning and historic performance to calculate in real time the likelihood of an impression to meet our client’s targeting parameters and achieve their ROI goals.
Tapad Retargeting & Privacy
Tapad is very serious about protecting consumer privacy. Tapad guarantees that no Personally Identifiable Information (PII) including email address, phone number will ever be used for targeting or tracking purposes. Learn more about privacy at Tapad.