For the first time, a unified view across platforms multiple screens
Tapad has built a complete cross-device analytics suite providing advertisers with complete insight into how each element of their media plan is performing.
Audience Insights Across Devices
Tapad offers reporting on our full range of targeting parameters including creative, content category, inventory source, time of day, etc. Working with Tapad you’ll learn not only who is converting on what device but if there is synergy between exposures on different platforms.
As a unique feature set, Tapad has developed a number of cross-platform analytics capabilities to provide.
- Cross-Platform Conversion Attribution: Connect impression delivery on one platform with user actions taken on another.
- Cross-Platform Brand Surveys: Identify the incremental impact of campaign messaging derived from reaching users across multiple screens.
To execute both analyses, Tapad leverages its device graph to match ad exposure to both conversion activity and exposed/control populations.