SOLUTIONS FOR BRANDS

SOLUTIONS FOR BRANDS

Enabling brands to realize their full digital potential

Digital advertising is an effective way to reach your ideal customer. It’s all about reaching the right consumer with the right messages.

The challenge is that consumers utilize a variety of devices throughout the day, whether engaging with your brand or when they are on-the-go. This makes it difficult to have a holistic view of consumers and to see, target and measure across their devices.

Tapad’s cross-device identity solution, The Tapad Graph, provides the ability to understand high-value consumers across anonymous touchpoints, providing a critical first step to a holistic view of their journey.

Cross-device identity resolution benefits:

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Start, broaden or continue personalized conversations with customers across devices

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Engage your prospects across devices with a variety of precision options

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Measure and optimize engagement throughout the customer journey

The Tapad Graph enables brands to:

Evaluate

  • Unify multiple sources of consumer activity into an actionable view
  • Understand realistic counts for total users versus total devices
  • Expand customer universe through a variety of precision options

Activate

  • Manage ad frequency and suppression
  • Enhance first-party data use
  • Retarget users across devices
  • Enable cross-device opt-outs

Measure

  • Cross-device attribution
  • Mapping across consumer journey
  • Performance insights and marketing strategy

Ready to take control and know your customer’s journey better?

Meet with us