Cross-Platform Audience Targeting drives significant lift in conversion rates
Challenge
Drive new customers into the purchase funnel by delivering efficient app installations
Retarget both site visitors and app installers to progress users through the funnel ultimately generating sales
Solution
Leverage Tapad’s unique cross-platform audience targeting solutions to focus impression delivery on consumer profiles most likely to engage with campaign messaging.
Result
Significant lift in conversion rates across multiple platforms
Cross-Platform Audience Targeting – 3x lift in conversion rate
Demographic Targeting – 1.4x lift in conversion rate
Cross-Platform: 3x lift in response rates
Challenge
Drive new customers into the purchase funnel for a leading TV services provider as measured by qualified lead generation
Complement display acquisition program by targeting users specifically on tablets
Solution
Use Tapad’s unique data capture capabilities to derive custom audience segments based on online user behaviors
Leverage Tapad’s proprietary device bridging technology to activate these audiences specifically on tablets
Result
Cross-platform based targeting strategies generated significantly higher conversion rate than traditional targeting tactics
Tapad exceeds CPA goal by 26%
Challenge
Identify, reach and convert new customers to meet ROI goals
Solution
Tapad leveraged its cross-platform targeting capabilities to focus ad delivery on qualified prospects
Result
Exceeded CPA goal by 26% at 1.5x volume target
Tapad’s proprietary segments outperform the competition
Challenge
Engage business travelers when travel is top of mind.
Solution
Tapad leveraged its location-based targeting capabilities to maximize user engagement, specifically within airports and hotels.
