Cross-Platform Audience Targeting drives significant lift in conversion rates
- Drive new customers into the purchase funnel by delivering efficient app installations
- Retarget both site visitors and app installers to progress users through the funnel ultimately generating sales
- Leverage Tapad’s unique cross-platform audience targeting solutions to focus impression delivery on consumer profiles most likely to engage with campaign messaging.
- Significant lift in conversion rates across multiple platforms
- Cross-Platform Audience Targeting – 3x lift in conversion rate
- Demographic Targeting – 1.4x lift in conversion rate
Cross-Platform: 3x lift in response rates
- Drive new customers into the purchase funnel for a leading TV services provider as measured by qualified lead generation
- Complement display acquisition program by targeting users specifically on tablets
- Use Tapad’s unique data capture capabilities to derive custom audience segments based on online user behaviors
- Leverage Tapad’s proprietary device bridging technology to activate these audiences specifically on tablets
- Cross-platform based targeting strategies generated significantly higher conversion rate than traditional targeting tactics
Tapad exceeds CPA goal by 26%
- Identify, reach and convert new customers to meet ROI goals
- Tapad leveraged its cross-platform targeting capabilities to focus ad delivery on qualified prospects
- Exceeded CPA goal by 26% at 1.5x volume target
Tapad’s proprietary segments outperform the competition
- Engage business travelers when travel is top of mind.
- Tapad leveraged its location-based targeting capabilities to maximize user engagement, specifically within airports and hotels.
- Exceeded CTR target by 2.12x