November Round-up: Measuring Cross-Device Viewability, Propelling Forward with Telenor Group’s Sigve Brekke & More!
As the flurries begin to fall, it's the perfect time to reflect on what a big month November was for our team. Since our inception, Tapad has been obsessed with cross-device measurement. So much so, that we have rolled out our own optimization metric, Viewable Exposure Time (VET) and TV analytics. Last month [...]