Company Blog

Tapad Hires New Head of Data Science

This month, Tapad's engineering team made several notable hires included a new Head of Data Science, Igor Elbert. Igor joins the team with more than two decades of software engineering and data science experience. Most recently Igor led data science projects at Gilt Groupe and, prior to that, at Barnes and Noble, Teradata [...]

Rethinking Viewability for Brands.

Imagine you’re the CMO of a big CPG brand, and you want to look at the performance of your digital marketing. You’ve paid for 100,000 impressions served, yet someone on your digital marketing team points out that your ad was only seen 54,000 times. How could that be? You call your marketing technology vendor, and [...]

Unifying Big Data in Automotive

Cars aren’t bought online. They’re haggled over at dealerships. That’s the thing about evaluating your next car; it’s never easy, and that feeling of complexity is too often shared by marketers at auto manufacturers. Marketers want the best deal just like us. They don’t want the process to drone or forever or to overpay. So [...]

Crain's Fast 50 List of 2016

Team Tapad is proud to announce that for the third year in a row, we have been named to Crain’s New York Business’ “Fast 50” list of fastest-growing companies. The 2016 rankings reflect an economy that has produced record job growth and billions in venture capital -- particularly for digital advertising technology. It’s never [...]

Tapad Summer Internship 2016

For Team Tapad, Summer 2016 was one for the books. Nearly doubling our crop of interns from last year, students from across the country - and even the world - came to Tapad’s NYC headquarters to learn, thrive and immerse themselves in the marketing technology space. Led by our GM of Media, Kate O’Loughlin, Tapad’s [...]

Tapad Introduces New Cross-Device Optimization Metric, Viewable Exposure Time (VET)

Today Tapad proudly announces a new metric for cross-device marketers, Viewable Exposure Time (VET). Viewable Exposure Time measures across screens and ad formats, identifying the optimal amount of time a consumer spends with an ad before they take action. Frequency caps are currently used to ensure that dollars aren’t wasted on redundant ads. Viewable Exposure [...]
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