Company Blog

Tapad Introduces New Cross-Device Optimization Metric, Viewable Exposure Time (VET)

Today Tapad proudly announces a new metric for cross-device marketers, Viewable Exposure Time (VET). Viewable Exposure Time measures across screens and ad formats, identifying the optimal amount of time a consumer spends with an ad before they take action. Frequency caps are currently used to ensure that dollars aren’t wasted on redundant ads. Viewable Exposure [...]

Tapad Introduces "Three Things I Learned" Series

Tapad employees are no one thing; we have punk rock stars, skateboarders, boxers and more. We're excited to announce a new editorial series called "Three Things I Learned", in which members of Team Tapad will share with us experiences in their lives outside the office that prepared them for their careers in ad tech [...]

Advertising Week Survival Guide

With hundreds of events crisscrossing the city over several days, Advertising Week has the potential to induce sensory overload – and that’s before you consider the surfeit of entertainment and restaurant choices! Worry not! The Tapad Advertising Week Survival Guide is here to clear the clutter and help you get the very most out of [...]

Unify Tech To Be Held During Advertising Week 2016

New York! The summit will be held on Wednesday, September 28, 2016, at NASDAQ MarketSite. Doors open at 1pm ET. Unify Tech ’16 features a diverse and dynamic lineup of speakers discussing the ways brands and marketers can achieve deeper engagement with their most desired audiences. Presenters at Unify Tech ’16 include: Bob [...]

Tapad Makes the 2016 Inc. 5000 List of America’s Fastest-Growing Private Companies

We are proud to announce that Inc. 5000 has named Tapad one of America’s fastest-growing private companies of 2016. The Inc. 5000 list recognizes companies that have shown exceptional achievement in strategy, service and innovation throughout the past year. Specific rankings of the 5,000 independent companies are based on three-year growth and 2016 revenue. According [...]

Tapad Scores Highest In Every Category Of Measurement In Hotels.com Partner Evaluation

Today we’ve announced findings of a Hotels.com® study which revealed that Tapad’s cross-screen marketing technology achieved the highest levels of precision and scale among competitors. According to the leading online accommodation booking website, after a rigorous, three-and-a-half month vendor analysis, Tapad achieved twice the precision of the next highest-scoring cross-screen offering and three times greater [...]

Hotels.com Turns To Tapad To Take A Vacation From The Walled Gardens

On Wednesday, Hotels.com announced a year-long partnership with cross-device company Tapad after a multiple month bake-off against two other vendors. The nature of that walled-garden bias is inherent and not dependent on size. Google might have billions of users, but the only cross-device connections it can legitimately claim take place within the Android ecosystem. An [...]

Across all Barriers: Tapad on their Acquisition by Telenor, and the Future of Cross-Device

Tapad’s senior director of publisher solutions, Ian Kane, sat down with our new data partner, Thalamus, the largest research database of ad vendor data in the world, to discuss our recent acquisition and the future of cross-device marketing technology. The spirited conversation covered everything from innovations happening now in the digital and mobile advertising industry [...]

Tapad Partners with Cardlytics for Cross-Device Purchase Intelligence

Tapad has partnered with Cardlytics to enhance their attribution reporting to include desktop in addition to their in-app attribution. Tapad also helps Cardlytics to engage consumers across devices through their third party ad servers. Tapad asked Dani Cushion, CMO of Cardlytics, to explain the specific benefits of this new partnership: 1. Cardlytics talks about “the [...]
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