Our Objective: Transparency & Control
Going online today is about engagement, personalization, and empowerment, but it’s also about responsibility. At Tapad, we believe protecting people’s privacy is paramount, and we take that responsibility very seriously. People deserve true transparency and should be given the tools to take control of how their data is used.
Given this fundamental tenet for the way we do business, Tapad is playing a central role in the development and implementation of strict, industry-wide standards and protocols.
We work hand-in-hand with Ghostery (formerly Evidon) and other industry leaders to provide clear notice and persistent opt-out (in compliance with the Digital Advertising Alliance program for Online Behavioral Advertising). Moreover, Tapad’s proprietary technological breakthroughs enable us to deliver targeted, cross-platform advertising while remaining blind to PII.
What We Do
Tapad is the technology company behind the Device Graph. A next-generation marketing and analytics platform, Tapad's proprietary Device Graph facilitates a unified connection with all networked devices, including phones, tablets, desktop computers and connected TVs.
Our goal is to ensure that every consumer is empowered to make an informed decision about what information is collected and how it is used.