Our Objective

Transparency & Control

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Consumer Privacy

Going online today is about engagement, personalization, and empowerment, but it’s also about responsibility. At Tapad, we believe protecting people’s privacy is paramount, and we take that responsibility very seriously. People deserve true transparency and should be given the tools to take control of how their data is used. 

Given this fundamental tenet for the way we do business, Tapad is playing a central role in the development and implementation of strict, industry-wide standards and protocols.

We work hand-in-hand with Evidon, TRUSTe, and other industry leaders to provide clear notice and persistent opt-out (in compliance with the Digital Advertising Alliance program for Online Behavioral Advertising). Moreover, Tapad’s proprietary technological breakthroughs enable us to deliver targeted, cross-platform advertising while remaining blind to PII.

Tapad is the technology company behind the Device Graph. A next-generation marketing and analytics platform, Tapad's proprietary Device Graph facilitates a unified connection with all networked devices, including phones, tablets, desktop computers and connected TVs.

Our goal is to ensure that every consumer is empowered to make an informed decision about what information is collected and how it is used.

If you would like Tapad to stop collecting data about your device for targeted advertising and the device graph, please visit the opt-out section in our privacy policy here.

For our full privacy policy, click here. If you have questions or comments about our privacy principles, please contact us at privacy@tapad.com.