Today’s smart devices offer compelling opportunities to engage and empower people with targeted advertising. They also demand a wise approach to protecting a consumer’s privacy. At Tapad, we believe consumers deserve notice of behavioral ads, true transparency and the tools to take control of how their data is used online. Given this fundamental tenet for the way we do business, Tapad is playing a central role in the development and implementation of strict, industry-wide standards and protocols.We work hand-in-hand with Evidon and other industry leaders to provide clear notification and persistent opt-out (in compliance with the Digital Advertising Alliance program for Online Behavioral Advertising). Moreover, Tapad’s proprietary technological breakthroughs enable us to deliver targeted, cross-platform advertising without reliance on PII.
Our objective
Ensure that every mobile consumer is empowered to make an informed decision about what information is collected and how it is used.
Our principles
Provide Notice. Consumers will always know what information we’re collecting and why.
- Get Consent. Consumers will always have a clear and identifiable way to opt-out of our tracking.
- Protect Data. We will follow best practices to ensure all user data is secured.
- No Kids. We do not deliver targeted ads to children under the age of 13.
If you would like for Tapad to stop collecting data about your device for targeted advertising, click below to opt-out.
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Our targeting practices
Tapad does not use any of the following information for targeting: Name, Email address, Phone number, Clear text unique device identifiers, MAC address, or Precise GPS location data without an explicit opt-in from the consumer. We do not use alternative tracking mechanisms such as HTML5 local storage, “zombie cookies,” history sniffing, and Flash cookies for ad targeting. However, in order to make opt-out as persistent as possible, we may use HTML5 local storage for opt-out purposes only.
For more information, read our Privacy Policy.
