Marketers are expected to spend 91% more in Q4 2013 then they did in Q4 2012 for multiplatform, programmatically-bought campaigns.
The data comes from Tapad, which names telecom and tech (110% increase), retail (450%), automotive (350%), and health/pharma (1800%) as the biggest spenders this season compared to last.
Marketers are spending more because consumers are reportedly responding well to multiplatform campaigns. Tapad’s data says telecom conversion rates improve 216% when moving from single to multiplatform campaigns. Similarly, retail increases 64% and health/parhama increases 33%. Full Story.
With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie.
Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated the latter would account for $10 billion in Q4 alone. But despite the opportunities, there are a couple of key challenges to consider. Continue reading →
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nick Jordan, senior vice of president of product and strategy at Tapad.
Internet ad revenues hit a record $20.1 billion for the first half of 2013, up 18% over the same time period in 2012, according to the Interactive Advertising Bureau. This is good news for the digital advertising industry. Some, however, are better equipped than others to deal with the inevitable changes that come with such rapid growth, especially as it’s happening in parallel with the expansion of digital screen options available. Continue reading →
NEW YORK, Nov. 12, 2013 (PRNewswire) — Growth strategy firm Frost & Sullivan announced today that Tapad, the leader in cross-device marketing technology, is the recipient of the prestigious Frost & Sullivan 2013 Best Practices Award for Global Customer Value Leadership. The award is presented by Frost & Sullivan each year to the company that has demonstrated excellence in proactively creating value for its customers by developing products or services that lead to improved customer retention and, ultimately, customer-base expansion. Read the full Press Release.
NEW YORK — (BUSINESS WIRE)– Evidon, the leading digital marketing intelligence company, announced today that its Ghostery unit, which provides the most popular transparency-enabling browser plug-in available to consumers online, is sponsoring a hackathon in New York this November 9. Participants will work to develop the next groundbreaking tool to address the issue of privacy in the digital age. Continue reading →
Our good friend JiYoung Kim (SVP of Creative Solutions & Strategy for IPG/Ansible) joined Are Traasdahl onstage day one of Advertising Week at the Mobile Media Summit. They had the chance to chat multiscreen, changing consumer behaviors, mobile and targeted marketing trends. Continue reading →
This week, Tapad participated in the IAB MIXX Conference + Expo 2013, which is the official interactive event of Advertising Week. I had the opportunity to host a fireside chat with Michael Barrett, current President and Founder of Ichabod Farm Ventures. As most of you know, Michael was most recently Yahoo’s Global Chief Revenue Officer, and previously Founder and Chief Executive Officer of Google-acquired AdMeld. He also oversaw worldwide revenue for properties including MySpace, IGN, FoxSports.com, Fox.com, AmericanIdol.com and Scout.com Continue reading →
Mobile Media Summit, Monday (9/23) 1PM: Are Traasdahl, Tapad CEO & Founder put’s IPG/Ansible’s JiYoung Kim on the “cross-screen advertising” hot seat. Visit Team Tapad at our booth on the MMS showroom floor throughout the day. Continue reading →
Have you ever been part of a work team in which decisions were made quickly, everyone worked for the same goal, products got to market fast, and no one cared about their own ego — just what was important, what was big? Continue reading →