Michael Barrett, former Yahoo! Global Chief Revenue Officer and Chief Executive Officer of AdMeld (Google) has joined Tapad’s Board of Directors. Business Insider posted an item about his joining Tapad, saying: “The biggest sector in New York tech remains ad tech,” and “One of the biggest names in New York ad tech is Michael Barrett.” Read the full Press Release.
Recent News
Business Insider/Cynopsis I Tapad Launches Video Across Screens
Covered by Business Insider and Cynopsis Digital, Tapad announced the launch of Video across screens, reflecting Tapads latest round of technological innovation for advertisers. After several successful video campaigns with their unified, cross-device clients (including two financial services giants and a fast food chain), the company took their Video product out of Beta (February 2013). Read the full Press Release.
Bloomberg TV I Money Moves
Tapad Founder and CEO discusses Tapad’s ability to connect advertisers with consumers across multiple devices with Bloomberg’s Deirdre Bolton. WATCH.
WSJ ACCELERATORS I Embrace Failure, Reject Bureaucracy
GUEST MENTOR, Are Traasdahl, founder and CEO of Tapad: Creating and cultivating a great company culture should be every founder’s top priority. It’s obvious, right? If you hire great talent but don’t create an environment that brings out the best in them, you’ve lost half the battle. Unfortunately most overlook it — or stall until it’s too late. FULL STORY.
MarketWatch | Aerospike’s State-of-the-Art Database Now Supports Tapad
Aerospike’s NoSQL database and key-value store delivers predictable, sub-millisecond query response times
Tapad, the largest provider of groundbreaking, cross-platform advertising technologies, now employs Aerospike’s real-time NoSQL database and key-value store to reliably manage the company’s massive quantities of data.
WSJ | Tapad Adds Two Key Hires Amidst Aggressive Expansion
Tapad, the leader in cross-platform ad technology, has responded to a significant uptick in demand for its services by more than doubling its sales force in recent weeks. The company is growing across-the-board, and is also significantly bolstering its engineering, product and marketing teams.
Two new key Sales executives have now joined Tapad, including PJ Miele, formerly of AOL Advertising (AOL) and Kimberly Waichulis, formerly of MediaMind (DGIT). Both are senior sales executives who, combined, managed more than $300 million in business in their previous roles.
MediaPost I Dell Sees Lift From Multiplatform Campaign
“This type of campaign allowed us, for the first time, to have an integrated, cross-channel dialogue with our target demographic across their multiple connected devices…Mary Ellen Dugan, Executive Director of Global Brand and Advertising, Dell
AdAge I It’s Time for the Mobile-Ad Industry to Start Taking Privacy Seriously
I use Tapad as an example not only because they were first-to-market, but also because they were then able to secure some of the largest advertisers in the U.S. because they placed privacy at the forefront of their technology. Full piece here.
Crain’s New York | People to Watch in Silicon Alley: The Next Big Thing
A Norwegian native, Mr. Traasdahl created one of New York’s hottest Web companies…is on to a potentially bigger venture… Tapad, a cloud-based service that brings the sophisticated tools of Web advertising to smart devices.
Source: Crain’s New York
Crain’s New York | Reinvented by Technology – Advertising
“Technology is changing the way [agencies] do business.”
Some of the latest hot tickets are companies that can add targeting to video, mobile and social media advertising.
“The mobile and tablet space is exploding,” said Are Traasdahl, founder of Tapad.”
Source: Crain’s New York
