Tapad Blog

Are Traasdahl

Mad Ave Mobile | Multiscreen in 2014: What to Expect in Cross-Device Marketing in the New Year

By Are Traasdahl – Tapad CEO and founder Are Traasdahl has more than 15 years’ experience in mobile and digital content and was recently named one of Business Insider’s “Most Important People in Mobile Advertising: 2013.” He is a frequent contributor on mobile advertising technology for outlets such as CNBC and Bloomberg News, and he [...]

MediaPost | Multiplatform Ad Spend To Increase 91% YoY For Programmatic Buyers

Marketers are expected to spend 91% more in Q4 2013 then they did in Q4 2012 for multiplatform, programmatically-bought campaigns. The data comes from Tapad, which names telecom and tech (110% increase), retail (450%), automotive (350%), and health/pharma (1800%) as the biggest spenders this season compared to last. Marketers are spending more because consumers are [...]

AdExchanger | Taking A Data-Driven, Cross-Device Approach to Black Friday, Cyber Monday

With holiday sales forecasted to hit $78.7 billion this year — a 15% increase from 2012, according to Forrester Research — it’s no surprise retail marketers are scrambling to get a piece of the seasonal shopping pie. Among the key trends marketers are watching is the forecasted surge in mobile price comparisons and commerce; comScore estimated [...]

AdExchanger | How Cross-Device Marketing Can Help Brands Clear 4 Critical Hurdles By: Nick Jordan

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Nick Jordan, senior vice of president of product and strategy at Tapad.  Internet ad revenues hit a record $20.1 billion for the first half of 2013, up 18% over the [...]

PR Newswire | Tapad Receives Prestigious Frost & Sullivan 2013 Best Practices Award For Cross-Screen Technology

NEW YORK, Nov. 12, 2013 (PRNewswire) — Growth strategy firm Frost & Sullivan announced today that Tapad, the leader in cross-device marketing technology, is the recipient of the prestigious Frost & Sullivan 2013 Best Practices Award for Global Customer Value Leadership.  The award is presented by Frost & Sullivan each year to the company that [...]

Business Wire | Ghostery Hosting Privacy Hackathon in New York on November 9: “Hack the Trackers” Being Judged by Ashkan Soltani, Vivian Chang, Reporters from Ad Age and other National Press

NEW YORK — (BUSINESS WIRE)– Evidon, the leading digital marketing intelligence company, announced today that its Ghostery unit, which provides the most popular transparency-enabling browser plug-in available to consumers online, is sponsoring a hackathon in New York this November 9. Participants will work to develop the next groundbreaking tool to address the issue of privacy [...]

Wired Innovation Insights | On-Stage at Mobile Media Summit: Ansible Mobile’s JiYoung Kim & Tapad’s Are Traasdahl

Our good friend JiYoung Kim (SVP of Creative Solutions & Strategy for IPG/Ansible) joined Are Traasdahl onstage day one of Advertising Week at the Mobile Media Summit. They had the chance to chat multiscreen, changing consumer behaviors, mobile and targeted marketing trends.

Wired Innovation Insights | IAB MIXX: On-stage with Michael Barrett, ex-Yahoo CRO and Are Traasdahl, Tapad

This week, Tapad participated in the IAB MIXX Conference + Expo 2013, which is the official interactive event of Advertising Week. I had the opportunity to host a fireside chat with Michael Barrett, current President and Founder of Ichabod Farm Ventures. As most of you know, Michael was most recently Yahoo’s Global Chief Revenue Officer, [...]

NY Advertising Week | Tapad On Stage at Mobile Media Summit and IAB MIXX

Mobile Media Summit, Monday (9/23) 1PM: Are Traasdahl, Tapad CEO & Founder put’s IPG/Ansible’s JiYoung Kim on the “cross-screen advertising” hot seat. Visit Team Tapad at our booth on the MMS showroom floor throughout the day.

AdExchanger | Adometry, Tapad Partner In New Cross-Device Attribution Offering

Attribution firm Adometry has combined its ad-tagging infrastructure with Tapad’s cross-device ad-targeting technology, the companies said today.

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