Tapad Blog

Scala Days New York

Tapad Engineering Seeks A Certain Type of Developer at Scala Days 2016

Mark Canlas, Engineer – @markcanlasnyc: Here in the Big Apple it’s conference season and Tapad was proud to sponsor Scala Days 2016 on our home turf! Scala Days is a multi-day, multi-city conference for all things Scala. There’s an electrifying feeling being surrounded by like-minded folk who have a very deep appreciation for the craft of software. [...]

CPG Blog

Tapad Presents: The Perks of Cross-Device Programmatic Buying for CPG Marketers

By Paul Sluberski, VP – Engagement & Innovation at Tapad (@slubs) – Buying toothpaste isn’t as easy as driving to my nearest pharmacy and finding the right aisle. Whether consciously or subconsciously, I’m evaluating several toothpastes at once, trying to find the best fit. Do I want Colgate Total Advanced Whitening or Deep Clean? But what about [...]

Pierre Martensson

Tapad Appoints Pierre Martensson, General Manager, APAC

As you may have heard, Tapad has bold plans to bring unified, cross-device marketing technology to the Asia Pacific region this year. To lead the way, Tapad has appointed top-tier talent Pierre Martensson as General Manager of its soon-to-be-launched APAC region. Assuming his role on May 23rd, Pierre will establish Tapad’s offices in Singapore in Q3 [...]

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Tapad Presents: What Not to Miss During Internet Week (May 16 – 22, New York City)

Founded in 2008, Internet Week revolves around technology’s influence on both business and culture. Bringing together the industry’s top innovators, Internet Week’s events provide participants with educational and innovative takeaways. Tapad will be attending several industry events throughout the week in New York, and we’d love to see you there for what promises to be [...]

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Tapad’s April Monthly Round-up

Last month Are Traasdahl, Founder & CEO of Tapad, unveiled plans to launch the Tapad Propeller Program on-stage at Gulltaggen – the Nordic’s premier digital innovation summit. The program will mentor and host five early-stage Norwegian startups at Tapad HQ in New York. Apply to participate by taking this short survey now through June 1st. [...]

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Tapad Takes Home Two iMedia ASPY Awards

Once again, Tapad has taken home an iMedia ASPY award – two, in fact!  It was just announced onstage at the 13th annual iMedia Summit that team Tapad took home Best Customer Service and Best Mobile Partner. Best Customer Service Tapad’s Client Services team receives tremendous praise from clients. Whether managed or self-service, they ensure [...]

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Following Telenor Acquisition, Tapad Announces Founding Board

Following the news of our acquisition by Telenor, today we are proud to announce the new members of our founding board. Joining Tapad Founder and CEO Are Traasdahl are Telenor’s seasoned technology and business leaders Jon Gravråk (Chairman of the Board), Knut Giske and Matthew Kearney. Tapad’s CFO Jeff Driskill serves as the board’s Chief [...]

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Tapad+Visual IQ Drive 45% Sales Increase for The Media Kitchen & Windstream

Cross-Device Data + Fractional Attribution = Advertising Efficiency Historically, attribution in our device-proliferated world has been challenging, if not impossible, for marketers. As lower funnel tactics and focus on the wrong platforms eroded advertising effectiveness for some brands, there were organizations attempting to find a better way. This is why Tapad partnered with Visual IQ; [...]


Tapad & Viacom Named Communicator Award of Excellence Winners for Interactive Media

Tapad is happy to share that we’ve received a 2016 Communicator Award of Excellence. Tapad’s Creative Services team and Viacom are honored for “Orientation Responsive Interactive Video” in the “Interactive Media” vertical. The Communicator Awards – the leading international creative awards program – honors creative excellence for communication professionals. The 22nd annual competition received more than 6,000 entries from [...]

Are Traasdahl Nordic Startup Awards Founder Winner

Tapad’s Are Traasdahl Named Nordic Startup Awards’ Norwegian Founder of the Year

We are proud to share the news that Are Traasdahl – Tapad Founder & CEO – has been named Norwegian “Founder of the Year” by the Nordic Startup Awards (NSA). NSA recognizes key players in the tech ecosystem, ranging from investors and founders, to developers and journalists, across Denmark, Sweden, Iceland, Norway and Finland. The “Founder of the Year” [...]

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