Tapad Blog

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Webinar: The New Path-to-Purchase is Cross Screen. Is Your Marketing?

A majority of us are using three or more devices—smartphones, laptops, tablets—on a daily basis (and often at the same time). As a marketer, understanding cross-screen behaviors is imperative to delivering an optimal customer experience across screens. We asked Forrester Consulting to conduct a commissioned study on Tapad’s behalf to gather information on just how [...]

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Downloadable Infographic: Today’s Connected Shopper

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Tapad Opens Doors in London and Frankfurt

We are proud to announce the opening of our two new European offices in London (1 Charlotte Street, London W1T1RD) and Frankfurt (Waldschmidtstr. 19, 60316, Frankfurt) and the appointment of several key European team members.  President of Tapad Europe Ben Regensburger joined in February and wasted little time establishing our presence across the pond. Our [...]

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Cross-Screen Drives Results in Car-Buying Season

The sun is shining, the flip-flops are out and road trips are beckoning!  It’s also the thick of car-buying season and auto manufacturers are busy planning their Fourth of July weekend advertising campaigns. Tapad research shows that automotive brands that take a cross-screen approach win big.  Some research cites that more than 7-in-10 people are [...]

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Tapad CEO Are Traasdahl Featured in New York Times “Corner Office”

A big week for Team Tapad! On the heels of Are’s EY Entrepreneur of the Year Award, his interview with the New York Times’ Corner Office just went live online (appearing in print tomorrow.)  You’ll read colorful personal anecdotes on Are’s family, early leadership roles and lessons’ learned.  If you’re interested in Tapad, you’ll definitely [...]

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Ernst & Young Names Are Traasdahl Entrepreneur of the Year (NY)

We’re so proud!  Last night, Tapad Founder & CEO Are Traasdahl was named EY’s 2014 Entrepreneur Of The Year™ for Advertising Technology in the New York Region.  This award is described as recognition of the “gravity-defying entrepreneurs who demonstrate extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and [...]

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7 Questions to Ask on Your Next Cross-Screen RFP

by Kate O’Loughlin, GM/VP, Media Business We all know that smartphones and tablets have fundamentally changed the way we consume media. According to Mary Meeker’s Internet Trends 2014, mobile now accounts for 25% of all web usage. What does this proliferation of screens mean for brands and their audience?  It means it’s not enough to [...]

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4 Blockbuster Tactics for Your Summer Entertainment Campaigns

Summer blockbusters were once confined to the mother of all big screens, the movie theater. Eventually, cable caught on and made summer the season of choice for innovative programming — think “Mad Men” and “The Wire.” And now, with people indoors planning vacations on tablets and desktops, or outdoors using their smartphones to shop or [...]

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Bid Farewell to Silo’ed RTB & Programmatic Advertising by Going Cross-Device

By Jon DeGennaro – VP of Platform Sales The digital advertising ecosystem continues to evolve incredibly fast. However, within the last five years nothing – with the possible exception of search – has changed the landscape so dramatically or grown as quickly as real-time bidding (RTB) and programmatic advertising. Amidst all this constant growth, one [...]

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Marketers Get Next-Level Insight with PlaceIQ, Tapad Deal

We welcomed a new partner for Tapad Device Graph Access today: PlaceIQ, a company expert in building accurate audiences for marketers with place, time and real-world behavior. With Device Graph Access, PlaceIQ will be able to extend its reach beyond mobile and onto desktops and laptops.  Tapad will also enhance campaign analysis for PlaceIQ, providing [...]

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