Tapad Blog


Cross-Device and In-Store Touchpoints: Where Personal and Local Converge

On June 7, a group of over 500 professionals walked the red carpet and experienced The New Face of Data at the Oracle Data Cloud Summit. The day featured leaders across industries discussing some of today’s hottest topics related to data-driven marketing. Insights from industry thought leaders were then featured in Oracle’s Summit Magazine. See [...]


Magnetic’s Extraordinary Leader Series – Featuring Tapad!

Magnetic and Tapad have partnered together to power search retargeting across devices. Tapad’s Device Graph Access and Magnetic’s online search data and media platform enable marketers to reach consumers based on unified, cross-screen behaviors. Tapad’s Director of Product, Drew McCalmont spoke at Magnetic’s Data Magnified Los Angeles event in May, and they were hungry for additional [...]

Kelley Gibson

Tapad Appoints Kelley Gibson to Lead Self-Service Sales

We are excited to announce that we have appointed Kelley Gibson as vice president, sales (self-service), a newly created position at Tapad. In her new role, Kelley will be responsible for sales of Tapad’s Self-Service offerings, as well as media business. Unify, Tapad’s proprietary Self-Service platform, is used by brands and agencies to achieve workflow [...]

TAPAD-T icon green

Tapad’s May Round-up: 25 New Cross-Screen Partners

As you have likely heard, the Telenor acquisition of Tapad has now closed and our Founding Board was announced. Most teams coast for a while post-transaction. We’re proud to report that mid-way through Q2’16, Tapad is still firing on all cylinders. As of today, we are looking at a record-setting Q2 with revenues up 71 [...]


Madison Logic Partners With Tapad to Realize Attribution Across Every Channel

Madison Logic, one of the world’s fastest growing companies dedicated to solving the digital needs of B2B marketers, today announced its partnership with Tapad. Now business-to-business (B2B) marketers can power targeted advertising and content syndication programs across all channels, including smartphones, computers and tablets. The increasing shift in content consumption across mobile devices makes cross-device [...]


What Not to Miss at Cannes

This year’s Cannes Lions will feature great panels and talks for fellow industry attendees. If you love creativity in marketing technology as much as we do, here are a few sessions that you won’t want to miss: Saturday, June 18 Engaging The 300+ Mobile Groups of Chinese Netizens: NetEase Media, snack brand Three Squirrels and [...]

Pal Hoye

Tapad Bolsters Stellar Engineering Team

Tapad’s engineers were the first to crack the code on unified cross-screen marketing technology. To keep Tapad innovating and pushing forward in the industry, we have appointed Pål Høye, former tech lead at renowned investment bank Goldman Sachs, as SVP of Engineering. Pål ’s years of experience in engineering team leadership will ensure Tapad’s ability to remain [...]


Tapad: Yes We Cannes!

Since 1954, Cannes has been the summertime meeting place for advertising and brand professionals to connect, share ideas and celebrate the wider marketing industry. The Cannes Lions International Festival of Creativity attracts more than 15,000 people from more than 100 countries. This year, Tapad is thrilled to be part of the experience in a big [...]


Are Traasdahl Named Nordic Startup Awards’ Founder of the Year

We are proud to announce that our CEO and founder, Are Traasdahl, has been named Founder of the Year by the Nordic Startup Awards. The Nordic Startup Awards’ Founder of the Year Award recognizes an individual that has shown exceptional achievements in fundraising, customer growth, financial savvy, and/or leadership throughout the past year. The Nordic [...]

Glad We Connected

Evaluating Cross-Screen Self-Service Platforms

Not all Self-Service DSPs are created equal. Like evaluating your next TV, you start researching things like 4K vs. 1080p or LED vs. LCD. All the while forgetting why you started the exercise in the first place – all you truly wanted was a better picture, right? Evaluating your DSP of choice is often a [...]

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