Tapad Blog

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Tapad Likes its Data Raw: On Stage at The Machine Learning Conference

By Yael Elmatad, Ph.D. (@y_s_e) – Data Scientist at @Tapad & Member of @Tapadeng. Former Chemical Physicist, current iced tea addict & maintainer of Tapad’s Spotify Playlist.   Advances in machine learning and big data processing methodologies have never been more important for the ad tech industry. The heat is on for marketers to deliver [...]

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March Madness Advertisers Win with Cross-Screen

Over the past decade, March Madness has become one of TV’s biggest post-season sports franchises. According to Kantar Media, TV ad spend on March Madness has risen every year since 2004.  In 2013, it topped $1.15 billion, greater than even the Super Bowl. This got us wondering: what happens when TV gets a cross-screen campaign [...]

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Tapad Offers A Unified View of Dads & Grads

Spring has officially sprung at Tapad, which means it’s time to look for the connections between seasonal gift purchases and ads served to shoppers across their devices. In order to understand the Gift Giver’s path to purchase, we tap into the U.S. household, which on average owns 5.7* internet-connected devices. Using Tapad’s Unify Platform and [...]

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Visual IQ Attribution Adds Cross-Screen View From Tapad

Proud to announce our latest marketing tech partner, attribution powerhouse Visual IQ. The deal gives them access to the Tapad Device Graph (our massive data management system); which, when combined with their attribution methodology, means a major campaign performance win for Visual IQ clients. Following a rigorous authentication process, Tapad is also now an official [...]

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Datalogix Among First to Use Tapad Unify Platform and Device Graph Access

As we open Tapad’s Unify platform — home to our Device Graph™ and Device Graph Access product — to other marketing technology companies, we’re proud to announce Datalogix as one of our first partners.  Datalogix, the company that connects digital marketing to in-store sales, will use Tapad Device Graph Access to extend its reach across smartphones, [...]

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Tapad Moves to Greener Pastures on Madison Avenue

Last Month, we announced our “New Madison Avenue Digs” and we’re excited to report that Tapad’s MadMen transition is now complete!  Team Tapad is delighted to celebrate our second week at 60Mad by giving you a sneak preview of our new HQ. In addition to having Madison Square Park (and Shake Shack!) as our backyard, [...]

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Dave Fall Joins Tapad as GM and SVP Operations

Tapad has made some major moves lately (not least to our new NYC office) and we have bold new plans in store.  The latest top-tier talent to join our ranks?  None other than the esteemed Dave Fall, who jumps in as GM and SVP of Operations.  Dave is a digital marketing executive with more than [...]

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Tapad Makes Unify Platform Available to Marketing Ecosystem

Today in “More Devices, Less Divisive: Supply Chain Taps into Tapad,” MediaPost reports on a project we’ve had in the works for a long time: making Tapad’s Unify platform accessible to the wider marketing technology ecosystem. Unify is the name for Tapad’s platform, for our proprietary cross-screen technology. It facilitates our pinpoint advertising, analytics and [...]

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The Villain: Fragmentation

By Tim Haden, Enterprise Solutions There is no such thing as a “mobile customer” anymore – we’re all multi-screen consumers, and often, we’re using multiple screens at the same time. So why would marketers and brands confine themselves to these outdated distinctions? Frankly, it is because technology has not kept up with reality — which [...]

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“Navigating the Mobile Wild West” at RampUp! 2014

Last month, Tapad CEO & Founder Are Traasdahl spoke at RampUp! 2014 on their “Navigating the Mobile Wild West” panel.  Check out what he had to say, along with Eric Friedman of Foursquare, Alan Naumann of 41st Parameter, Omar Tawakol of BlueKai, and Christian Oestlien (moderator) of Twitter. “About 40% will convert on a computer unassisted after having [...]

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