Tapad Blog

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Across all Barriers: Tapad on their Acquisition by Telenor, and the Future of Cross-Device

Tapad’s senior director of publisher solutions, Ian Kane, sat down with our new data partner, Thalamus, the largest research database of ad vendor data in the world, to discuss our recent acquisition and the future of cross-device marketing technology. The spirited conversation covered everything from innovations happening now in the digital and mobile advertising industry to [...]

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Tapad Partners with Cardlytics for Cross-Device Purchase Intelligence

Tapad has partnered with Cardlytics to enhance their attribution reporting to include desktop in addition to their in-app attribution. Tapad also helps Cardlytics to engage consumers across devices through their third party ad servers. Tapad asked Dani Cushion, CMO of Cardlytics, to explain the specific benefits of this new partnership: 1. Cardlytics talks about “the power [...]

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Tapad Announces The Propeller Program to Boost Early-Stage Entrepreneurs

Today, Tapad is thrilled to announce our commitment to fostering entrepreneurship with the launch of The Propeller Program. Starting September 19th, Tapad will host early-stage companies at our New York headquarters for one year to set them up for global expansion. In addition to providing C-level guidance and introductions to VCs, the mentorship initiative will grant [...]

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Tapad Wins 2016 TMCnet Tech Culture Award

  We are thrilled to announce that Tapad has won the inaugural TMCnet 2016 Tech Culture Award. At Tapad we pride ourselves on our ability to ‘work smart and play hard.’ Our exemplary work culture, gold-standard benefits, community outreach, flexible work hours and relaxed atmosphere distinguish Tapad as a top tech firm with an outstanding [...]

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Tapad Makes the 2016 Inc. 5000 List of America’s Fastest-Growing Private Companies

We are proud to announce that Inc. 5000 has named Tapad one of America’s fastest-growing private companies of 2016. The Inc. 5000 list recognizes companies that have shown exceptional achievement in strategy, service and innovation throughout the past year. Specific rankings of the 5,000 independent companies are based on three-year growth and 2016 revenue. According [...]

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Big Reasons Why Big Data Can Vastly Improve Marketing Efforts

This week, QSRweb published insights from our SVP of marketing, Susan Lietz, about how big data can improve marketing efforts in the QSR industry and beyond. Check out an excerpt from the article, below.   We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the [...]

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Tapad Doubles Down on Data Science Innovators

We are proud to announce we’ve appointed data science veterans Rouzbeh Gerami and Shawn Simpson as our senior data scientists. In their newly created positions, Shawn and Rouzbeh will use predictive modeling, data mining and graph algorithms to increase Tapad’s platform capabilities, driving customer value while also further developing the Tapad Device Graph™. They will [...]

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July Round-up: Tapad Enters APAC, Bolsters Business Development Team & Announces New Data Partnership

July was a big month for Team Tapad. Not only did we celebrate our sixth anniversary of incorporation, we officially expanded our business to Asia Pacific. The decision to move into APAC was based on increased demand from global, as well as local, brands and clients, many of which have a strong market presence throughout [...]

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June Round-up: Tapad Bolsters Team & Signs New Data Licensing Partnership

As some companies take the summer off, Tapad nears its sixth anniversary and continues firing on all cylinders. We kicked off June in Reykjavik, Iceland where Are Traasdahl, Tapad Founder & CEO, was named Nordic Startup Awards’ Founder of the Year. Shortly after, we announced the appointment of Pål Høye as SVP of Engineering. A [...]

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Tapad Appoints Meghan Bentley VP, Business Development and Strategy

Tapad has appointed industry veteran Meghan Bentley as vice president of business development and strategy. Bentley reports to Chris Feo, Tapad’s head of data licensing and strategic partnerships. In this role, Bentley services both the data and media sides of the Tapad business, and is responsible for managing existing data licensing partnerships, as well as [...]

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