Tapad Blog

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The Wrap Up: Tapad Takes on Salesforce’s World Tour

Michael Gelberg, Business Intelligence, @mgelberg – At any given Salesforce.com event, the first thing you notice (other than the sheer size of it all) is how the content is clearly not geared towards a particular audience. Every company can benefit and grow their business using the Salesforce.com platform, from a five-person data mining company to a 10,000-strong retail [...]

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Tapad Cross-Device Data Now Powering Sizmek

Today, we proudly welcome Sizmek, one of the leading ad servers, to our growing family of data licensing partners. In addition to increased scale, the partnership will allow Sizmek to serve unified ad campaigns across devices for attribution, frequency capping, optimization and analytics. Great to have you on board, Team Sizmek! Interested in learning more [...]

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Tapad in Top 10% of Deloitte’s 2015 Technology Fast 500 Ranking

We are proud to land in the top 10% of Deloitte’s Technology Fast 500™ list which honors the fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America. Tapad ranks 36th out of 500 on the list with 2,769% growth in the software category. Deloitte Technology Fast 500™ award winners are selected based on [...]

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How Marketers Can Prepare for Thanksgiving Season

With holiday sales forecasted to hit $83 billion this year — up 11% from 2014, according to eMarketer — it’s no surprise marketers are scrambling to get a piece of the seasonal shopping pie. After we’ve gathered around the Thanksgiving table, grateful for what we already have, Adobe predicts we’ll spend $1.6 billion on Turkey [...]


The Wrap Up: IAB’s The Leading Edge of Mobile Creative

Keith Walter, Art Director, Tapad: Last week, I attended the IAB’s ‘Leading Edge of Mobile Creative.’ The town hall featured really great content (fireside chat with Jessie Harte of Digitas, discussions with the CEOs of Adcade / Celtra / Kargo, etc.), but i’m going to focus on the roundtable that closed out the event. The [...]

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October | Tapad’s Monthly Round-up

It’s been a busy month for Team Tapad. In addition to recent technology-licensing partnerships with Oracle, Abakus and Beintoo, we’ve also kicked off an integration with mParticle, providing a seamless, automated cross-platform solution for mutual clients. Effective immediately, any of mParticle’s clients can send their customer data directly into Tapad’s media platform, Unify, to allow [...]

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The Roundup: AdExchanger’s Programmatic IO

Therran Oliphant – Product Marketing, Data Business – @therran:  Programmatic IO, AdExchanger’s flagship event, is arguably the most influential programmatic advertising conference in our industry. This year, there were three major themes: programmatic storytelling, ad blocking and cross-device activation. Below are my big takeaways through the lens of those topics. Programmatic Storytelling Programmatic storytelling is [...]


The Cross-Device Answer to P&G’s Marketing Questions

Kate O’Loughlin – Media - @katieoloughlin:  In a recent Procter & Gamble earnings call with analysts, Jon Moeller, the company’s Chief Financial Officer, said: “We are strengthening marketing – greater reach, higher frequency, greater effectiveness, at less overall cost.” According to The Wall Street Journal, “Procter & Gamble is targeting $200 million in ad agency-related savings [...]


Tapad Named One of Entrepreneur’s Best Entrepreneurial Companies In America

Tapad is honored to be recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ Performance Index, a study delivering comprehensive analysis of private US companies. Based on the study forged by Entrepreneur, Tapad is recognized as a company that exemplifies growth, not just in top and bottom line, but in sustainability and [...]


Spooking Out on Some Scary TV

We’re now a week out and the office is buzzing with Halloween plans. The party-set working out irony-laden costumes, parents taking their kids trick-or-treating and lots of folks staying home to spook out on some scary shows. So who is watching what, come Hallow’s eve? We knocked on the data-science team’s door and here’s what [...]

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