Tapad Blog

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Cross-Screen Campaigns Score Big on Gameday

Thursday September 4th marked the start of the most wonderful time of the year for many of us – that’s right, the NFL season.  First-up in 2014? The Seattle Seahawks in a decisive win (36-16) over the Green Bay Packers. Where was all the fan action?  It went cross-screen more than ever this year, with [...]

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Guest Post | hackNY Fosters Next Generation with a Knack for Hack

This summer, Tapad had the privilege of being paired with a skilled engineer with a knack for hack and serious thirst for startup experience through our inaugural hackNY Fellows Program partnership. We first learned about the hackNY Fellows program through Randy Shepherd (Tapad Engineer and NYU Professor) and Evan Korth (technologist and friend of Tapad). [...]

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The New Back-to-School Shopping List = Smartphones, Tablets and Laptops

How marketers are using cross-screen tactics to win the household Back-to-school shopping used to mean notebooks, pencils and pens, but these days the must-have items in every backpack are electronic. In fact, while overall back-to-school cross-screen campaigns increased this year, the rise was especially notable in the mobile and electronics categories, where spending increased by [...]

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Tapad United Kicks Serious Grass: A Team Profile

Each week Tapad United comes together on the fields of Brooklyn to face opponents in a 50-minute battle for grass, goals, and glory.  Let’s take a closer look at the players that make up this winning team.

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Webinar: The New Path-to-Purchase is Cross Screen. Is Your Marketing?

A majority of us are using three or more devices—smartphones, laptops, tablets—on a daily basis (and often at the same time). As a marketer, understanding cross-screen behaviors is imperative to delivering an optimal customer experience across screens. We asked Forrester Consulting to conduct a commissioned study on Tapad’s behalf to gather information on just how [...]

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Downloadable Infographic: Today’s Connected Shopper

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Tapad Opens Doors in London and Frankfurt

We are proud to announce the opening of our two new European offices in London (1 Charlotte Street, London W1T1RD) and Frankfurt (Waldschmidtstr. 19, 60316, Frankfurt) and the appointment of several key European team members.  President of Tapad Europe Ben Regensburger joined in February and wasted little time establishing our presence across the pond. Our [...]

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Cross-Screen Drives Results in Car-Buying Season

The sun is shining, the flip-flops are out and road trips are beckoning!  It’s also the thick of car-buying season and auto manufacturers are busy planning their Fourth of July weekend advertising campaigns. Tapad research shows that automotive brands that take a cross-screen approach win big.  Some research cites that more than 7-in-10 people are [...]

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Tapad CEO Are Traasdahl Featured in New York Times “Corner Office”

A big week for Team Tapad! On the heels of Are’s EY Entrepreneur of the Year Award, his interview with the New York Times’ Corner Office just went live online (appearing in print tomorrow.)  You’ll read colorful personal anecdotes on Are’s family, early leadership roles and lessons’ learned.  If you’re interested in Tapad, you’ll definitely [...]

EY Entrepreneur of the Year 2014 Award Winner Logo

Ernst & Young Names Are Traasdahl Entrepreneur of the Year (NY)

We’re so proud!  Last night, Tapad Founder & CEO Are Traasdahl was named EY’s 2014 Entrepreneur Of The Year™ for Advertising Technology in the New York Region.  This award is described as recognition of the “gravity-defying entrepreneurs who demonstrate extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and [...]

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