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Michael Barrett Joins Tapad Board; Two New Tapad Markets (Dallas and Atlanta), Internet Week panel and more

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Susan Lietz, MarComm – Some more big news from Tapad today.  Michael Barrett has joined our Board of Directors.  Most of you probably know Michael, who most recently served as Yahoo! Global Chief Revenue Officer.  Prior to that, he was CEO of AdMeld, acquired by Google in 2011.  Business Insider posted an item about his joining our team last night, saying: “The biggest sector in New York tech remains ad tech,” and “One of the biggest names in New York ad tech is Michael Barrett.”

We are thrilled to have the benefit of Michael’s experience on our team.  No doubt he will play an integral role in our continued success.

We’ve also just announced our expansion into two new key markets, Dallas and Atlanta.  This makes seven new Tapad offices in 12 months!  We have two great new hires leading these offices, John Cattarulla, new Regional VP – Southeast Region (Atlanta) and Brent Richey, Senior Account Executive – Southwest Region (Dallas).  Both are stellar senior executives with deep experience in the digital ad space (including stints at Yahoo!, Specific Media and AT&T AdWorks, to name a few).

We also have a new Director of Recruitment, Daniel Dobosz.  Please join us in welcoming him to the team by sending lots of top engineering and ad tech talent his way (daniel.dobosz@tapad.com).

What’s next?  Well, many things, of course – but among them is our upcoming cross-screen panel discussing the Future of Cross-Device Advertising at Internet Week on Tuesday, May 21st.  JJ Colao, Forbes’ Entrepreneurs Reporter, is moderating the panel that consists of our own Are Traasdahl,  Carat’s Jason Newport, JI Young Kim of Ansible and Noah Elkin of eMarketer.  Guaranteed to be a spirited and thought provoking session!  Please register using our discount code: HQ_IWNYSPEAKERPROMO.   We look forward to seeing you there.

 

 

Southern Cross-Devices

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Susan Lietz, MarComm – That’s right, Tapad’s cross-device ad solutions are now getting some Southern exposure.  Paving the way are two great new Tapad Execs: John Cattarulla, Regional Vice President of Sales of the Southeast Region in Atlanta and Brent Richey, Senior Account Executive of the Southwest Region in Dallas.  Both have stellar resumes that make them perfectly suited to the tasks ahead: John joins from Yahoo! and Microsoft Advertising, and Brent’s background includes AT&T AdWorks and several marketing agencies.

This makes seven Tapad office openings in key markets in less than 12 months — really, a head-spinning expansion rate (at least for the guy who signs our leases!).  You might say it was in the stars.  Read more HERE.

Tapad Featured in WSJ print & on CNBC’s Squawk Box Today

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Are Traasdahl, Founder & CEO –  It’s not often in the life of a start-up that you get media coverage in a major business outlet. Today, Tapad was fortunate to have two, the Wall Street Journal and CNBC. The Journal’s Marketplace section dedicated a half page in print to the booming mobile ad sector (& forecasted it to hit $12B within the next year) as well as the role Tapad is playing alongside companies no less than Facebook, Apple and Google. And, first thing this morning, CNBC’s Squawk Box featured us as one of its Disruptors, citing Tapad as “changing the world of advertising.”

This is a proud moment for us, to be sure; but even more importantly, the validation by such prestigious news organizations is vital for the continued evolution of the entire ad tech space in our new multi-channel world.

Watch as we introduce the world of cross-screen advertising to the savvy CNBC Squawk Box crew.

Today’s Wall Street Journal touts Tapad’s advanced targeting abilities and our rapidly growing client list rise to 75 of the largest U.S. advertisers (now actually closer to 100!) adding:

“The emergence of cross-screen marketing is one of several new forms of technology aimed at solving a fundamental problem with mobile ads: it is harder to target people on smartphones than on PCs.”

–  Are

 

 

Are

Carat’s Jason Newport Elevates the Omniscreen Conversation on Tap Talks

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Susan Lietz, MarComm – Don’t miss our latest Tap Talks, live now with Jason Newport – the mobile lead over at Carat USA (Aegis).  He’s smart, chill and brings just the right amount of wit.  All of our favorite things!

Check it out: Tap Talks with Jason Newport.  (Oh, and don’t forget to give him props @Carat_USA for making Business Insiders’ “Most Creative Minds in Mobile” – much deserved, Jason!

Bump, Buzz, Belt & Braces

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Are Traasdahl, Founder & CEO –  Much good news to share today – in fact, this post is brought to you by the letter “B.”  (Yes, that is a Sesame Street reference…Shopping for a toddler and newborn is affecting my cultural references!)

BUMP  - Our Q1’13 revenues are in with a full +196% bump over Q1’12.  Client base is growing too, as we’re now approaching 100 of the Fortune500 top brands.  And with 14 Q1 new hires (Sales, Engineering, Product, Marketing and Finance), so grows our team.

BUZZ - All these great results bring a bit more buzz.  Including:

  • For the second time this year, Tapad gets some BloombergTV screentime with Money Moves’ anchor Deirdre Bolton.  This go around, Rick Heitzmann of FirstMark Capital (and the guy behind such game-changers as Pinterest and AeroTV) calls Tapad “the most innovative thing he’s seen in a while.”  Nice, right? Watch HERE.
  • Tapad nominations for two prestigious iMedia/ASPY awards: Best New Tech and Best Integrated Solution.  Many thanks to our agency friends for putting us forth ~ it’s a great honor!

BELT & BRACES –  You might have seen recent items in AdAge, AdWeek or MediaPost about our latest privacy innovations with Evidon and TRUSTe.  Through these partnerships, we’re tackling the technologically complicated waters of mobile in-app opt-out.  We’ve had industry-leading privacy protocols in place since day one, so these moves might be called a bit “belt AND braces” (or, in America – “suspenders”).  We’re just fine with that!

Thanks for staying tuned on all things Tapad!

 

Are

 

Tapad Nominated Best New Tech and Best Integrated Solution by 2013 ASPYs/iMedia

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Steve Kurtz, Sales – I just got word that Tapad has been nominated by our friends in the agency world for two iMedia Connection/ASPY Awards:  Best New Technology and Best Integrated Solution.  What an honor!

Every day for the last year-and-a-half, our team has been pounding the pavement to make sure agency folks knew about the groundbreaking technology our engineers have built and the ways it is transforming advertising.  I’m taking this as a sign that they were listening and they agree.

The other companies nominated are among the best and brightest in publishing and media — it’s immensely gratifying to be among them.  Winners will be announced at the iMedia Agency Summit lunch on May 7 in Austin — and win or lose, I’ll be there celebrating.  I hope to see some of you there too, and if you want to connect while there, drop me a line, steve at tapad dot com.

OH, and one last thing…voting is open for agencies until April 19th!  Great if you can take a minute and give us the nod:  http://bit.ly/16IrfQb.

Hope to see you soon, Steve


A Big Day at Tapad, According to the Metrics…

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Are Traasdahl, Founder and CEO – By now you may have caught the news in AllThingsD, AdAge, Adotas or peHUB…we’ve just announced the closing of our Series B rounds.  This round also includes the addition of the publicly traded Firsthand Technology Value Fund — the same folks who were early investors in such other disruptors as Twitter and Facebook. To say we’re proud and excited to be on their roster would be an understatement.

Big stuff. But what made it possible was even bigger:

  • We’re now up to 75 brands of Fortune 500 companies;
  • Last year just closed with a 604% year-over-year revenue increase; and,
  • Revenues for the first quarter of this year are on track to be more than 200% above last years’.

Now, if you are a friend of Tapad or even just sitting at the helm of your own venture, you know this is all about my terrifically smart, hard-charging team who bring it every day — even when the roads appear to be treacherous. The kudos are all theirs.

You can read our full press release here, and as always — please drop me a line if you have any questions or ideas for Team Tapad!

Tapad and TRUSTe Team Up

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Vivian Chang  - Product & Privacy - If you work with us, you know how seriously we take mobile privacy — it’s been built into our system from day one: no PII, icons ensuring transparency, and persistent opt-out messaging. You likely also know how committed we are to innovation…and that applies to privacy too.  The partnership we just announced with TRUSTe is just that: a deal to continue our innovation in mobile privacy.  Together we are developing some extremely cool, industry-first innovations that will only further our reputation as the industry standard-bearers in Privacy.  We can’t wait to tell you about them, but we’ll have to wait until the integrations are tight (within the next few weeks)! Consider yourselves teased.

To tide you over, here’s the release announcing our partnership: http:// bit.ly/16pqMF3

Tapad’s Video Across Screens, Now Out of Beta!

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Kate O’Loughlin, Product -- As you may have caught in today’s Business Insider or Cynopsis, we have just taken our Video across screens out of Beta.  Over the past several months, we’ve run campaigns for a few key clients, including a couple financial services giants and one of the world’s largest fast food chains.  The campaigns ran so smoothly, we decided to take the product out of Beta several months’ early.  Kudos to our killer dev team for nailing it out of the gate!

Brands are now getting their heads around Mobile.  And the opportunities for Video advertising — well, we all agree that they are huge.  It’s great to be part of the team that not only cracked the code on bringing mobile and video together (unified across devices!), but continues to innovate in something as critical to brand advertisers as this.

For the first time ever, advertisers can connect — in a unified way — with people across all three screens; they can buy desktop, mobile and tablet video inventory on the Tapad platform; and, they can measure cross-device campaign conversion like never before. Cool, right?  (Check out the Press Release for more detail.)

Remember that part of the Tapad Constitution about “innovating through technology?” Looks like Team Tapad is at it again!  And to think, we’re just getting started. - Kate

 

 

1+1=3: A Story of Love and Cross-Device

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Vivian Chang, Product

Today, NYC streets are bustling with hand-in-hand couples and an abundance of flowers at every corner bodega.  But in our offices, there’s another kind of love in bloom…cross-device advertising love, the kind where 1 + 1 = 3 every time.

 

What’s the impact of sending someone an ad on one of their screens — say, their computer — and then again to another, maybe their hot new tablet or smartphone?  It’s big. We’re talking L-bomb-dropping big. BIG.

 

Take one of our major computer clients.  We took a dive into one of their recent cross-device campaigns and tracked the cost per acquisition (CPA) for households who got ads on one device and compared it to the CPA for households who were sent ads on two devices.  Using our proprietary Device Graph technology — this awesome tool our engineers built showing which devices connect to one another – we discovered a major CPA decrease for households exposed to ads on two different devices.

 

We live and breathe this stuff over here at Tapad — we’re here because we believe the whole is greater than the sum of its parts (such a romantic bunch!). But when we look at the metrics, it’s immensely validating.  It shows that we’re delivering on our promise to make advertising more efficient and more impactful than ever before.  And what could be more romantic than a promise delivered?

 

Happy Valentine’s Day, all!