Tapad Blog

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Tapad Takes Home Two iMedia ASPY Awards

Once again, Tapad has taken home an iMedia ASPY award – two, in fact!  It was just announced onstage at the 13th annual iMedia Summit that team Tapad took home Best Customer Service and Best Mobile Partner. Best Customer Service Tapad’s Client Services team receives tremendous praise from clients. Whether managed or self-service, they ensure [...]

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Following Telenor Acquisition, Tapad Announces Founding Board

Following the news of our acquisition by Telenor, today we are proud to announce the new members of our founding board. Joining Tapad Founder and CEO Are Traasdahl are Telenor’s seasoned technology and business leaders Jon Gravråk (Chairman of the Board), Knut Giske and Matthew Kearney. Tapad’s CFO Jeff Driskill serves as the board’s Chief [...]

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Tapad+Visual IQ Drive 45% Sales Increase for The Media Kitchen & Windstream

Cross-Device Data + Fractional Attribution = Advertising Efficiency Historically, attribution in our device-proliferated world has been challenging, if not impossible, for marketers. As lower funnel tactics and focus on the wrong platforms eroded advertising effectiveness for some brands, there were organizations attempting to find a better way. This is why Tapad partnered with Visual IQ; [...]

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Tapad & Viacom Named Communicator Award of Excellence Winners for Interactive Media

Tapad is happy to share that we’ve received a 2016 Communicator Award of Excellence. Tapad’s Creative Services team and Viacom are honored for “Orientation Responsive Interactive Video” in the “Interactive Media” vertical. The Communicator Awards – the leading international creative awards program – honors creative excellence for communication professionals. The 22nd annual competition received more than 6,000 entries from [...]

Are Traasdahl Nordic Startup Awards Founder Winner

Tapad’s Are Traasdahl Named Nordic Startup Awards’ Norwegian Founder of the Year

We are proud to share the news that Are Traasdahl – Tapad Founder & CEO – has been named Norwegian “Founder of the Year” by the Nordic Startup Awards (NSA). NSA recognizes key players in the tech ecosystem, ranging from investors and founders, to developers and journalists, across Denmark, Sweden, Iceland, Norway and Finland. The “Founder of the Year” [...]

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Tapad Unveils Entrepreneur Development Program

Are Traasdahl, Founder & CEO of Tapad, has unveiled plans to launch a Tapad Entrepreneur Development Program on-stage today at Gulltaggen – the Nordic’s premier digital innovation summit. The program will recruit, mentor and host Norwegian entrepreneurs for one year in New York. Additionally, program participants will be granted full access to Tapad’s U.S. network, [...]

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Meet Device Graph Access™ by Tapad

Tapad has helped marketers navigate the ever-evolving way consumers connect with brands since 2010. Today, we’re proud to introduce our latest innovation: Device Graph Access™. Tapad’s unified Data product, Device Graph Access™, allows technology platforms, publishers and brands from across the marketing technology landscape, to integrate the Tapad Device Graph™ into their own platform. This [...]

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March | Monthly Round-up

Last month was another big month for Team Tapad. Read on for March awards, media coverage and events highlights. Awards We are proud to share that Are Traasdahl, Tapad Founder & CEO, has been nominated for “Startup Founder of the Year – Norway” by the Nordic Startup Awards. In addition to tremendous leadership, the award is [...]

Joanna McNeil

Tapad Appoints Vice President of Global Brand & Agency Strategy

Team Tapad is proud to welcome industry veteran Joanna McNeil – Head of Global Brand & Agency Strategy – to our growing team. Based in Detroit, Joanna will be critical in continuing Tapad’s media business momentum. Most recently at Dentsu Aegis, she served as Senior Vice President, Head of Global Operations overseeing brands such as GM and Microsoft. [...]

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Tapad Engineering Takes on NE Scala

Mark Canlas, Engineer – @markcanlasnyc: At Tapad, we love Scala. We write it, we bathe in it, and sometimes we sprinkle it on our breakfast cereal. We love it so much that we decided to pack our bits and journey west to the city of Philadelphia for the 2016 Northeast Scala Symposium – the original Scala community-based conference. NE [...]

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