Tapad Blog

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Download Tapad’s Cross-Device Data Book of Terminology Today

Therran Oliphant – Product Marketing, Data Business – @therran: Language is important. It provides the basis by which we are able to understand and come to consensus. Having this commonality in business and technology is important so that trust is built and communication and commerce flows smoothly. In the cross-device “culture” we have our own [...]


January | Monthly Round-up

By now you may have heard the news that Telenor, one of the largest telecoms in the world, has announced its intention to acquire Tapad for 360 million USD. More news on that in the February round-up! We hit the ground running in 2016 with a very busy January. Not only did we have our [...]

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Telenor to Acquire Marketing Technology Firm Tapad

By now you may have heard the news that Telenor, one of the largest telecoms in the world, has announced its intention to acquire Tapad for 360 million USD. This is entirely great news for us. Telenor is a public company with a $24B market cap, $15B in revenues, more than 200mm subscribers and offices [...]

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Merkle Partners with Tapad to Provide Cross-Device Solutions

Tapad has experienced significant growth for our data licensing business. In Q4 alone, we estimate that we reached over 85% market share with 20 new licensing partners. Today, we’re pleased to announce the next in the long line of strategic partnerships with Merkle, the leading data-driven performance marketing agency. By leveraging the Tapad Device Graph™ [...]


Between Pi & Fibonacci Tapad’s Data-Driven Holiday Celebration Takes Off with Dijkstra

Last week the entire Tapad family gathered for our annual winter gathering. Los Angeles, Chicago, Atlanta, Dallas, Detroit, Miami, Boston, San Francisco, Minneapolis, Toronto and London were in the house as Tapaders from North America and Europe assembled at our NYC HQ. After reviewing our 2015 accomplishments and 2016 goals, we kicked off a celebratory [...]


December | Monthly Round-up

What a year. Our overall revenues nearly doubled in 2015 owing to strong performances across-the-board. Team Tapad was particularly excited to see how receptive the market has been to our Data business. We estimate we have reached over 85% market share with 20 new licensing partners in Q4 alone. Our team has worked incredibly hard [...]

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On-Stage CES 2016 Day 1: The Universal ID

Tapad, Xaxis, comScore & KBM Group Discuss the Consumer Experience in a Universal ID World and the Limits of Walled Gardens Day 1 of CES is always full of big news and bold ideas, and this year was no exception. We were proud to have our CEO and Founder, Are Traasdahl (@aretraasdahl), on stage for [...]


Tapad is kicking off 2016 with the BIG 3: CES, Mobile World Congress and SXSW

2016 is starting out with some major industry events. Time to join us there! January: Tapad is excited to be at CES Las Vegas, the world’s gathering place for all who thrive on the business of consumer technologies offering the global stage where next-generation innovations are introduced to the marketplace. The 2015 CES was a [...]


Cross-Device Drives Record Breaking Cyber Week Sales

Tapad knows today’s always-on holiday shopper. In addition to growing online sales and changing consumer behaviors, Tapad saw a 300% lift in device usage last Thanksgiving. During Cyber Week – the five day period from Thanksgiving to Cyber Monday – 80% of conversions for Tapad holiday-specific campaigns occurred because the user was exposed on multiple devices. While 65% [...]


SmartCEO honors Tapad for its Corporate Culture

Tapad is proud to take home a 2015 SmartCEO Corporate Culture Award. Each year, the award is given to companies that foster a creative, collaborative workplace culture that has helped them enhance performance and sustain a competitive advantage. Tapad joins a list of honorees including companies like Crain’s NY Business, Gilt and EYE Corp Media. [...]

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