Tapad Blog

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June Round-up: Tapad Bolsters Team & Signs New Data Licensing Partnership

As some companies take the summer off, Tapad nears its sixth anniversary and continues firing on all cylinders. We kicked off June in Reykjavik, Iceland where Are Traasdahl, Tapad Founder & CEO, was named Nordic Startup Awards’ Founder of the Year. Shortly after, we announced the appointment of Pål Høye as SVP of Engineering. A [...]

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Tapad Appoints Meghan Bentley VP, Business Development and Strategy

Tapad has appointed industry veteran Meghan Bentley as vice president of business development and strategy. Bentley reports to Chris Feo, Tapad’s head of data licensing and strategic partnerships. In this role, Bentley services both the data and media sides of the Tapad business, and is responsible for managing existing data licensing partnerships, as well as [...]

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Tapad Enters Asia Pacific To Service Regions’ Rapidly Expanding Marketing Technology Sector

As Partnership Deals Mount, Aggressive Hiring Underway for Unified Cross-Screen Technology Leaders We are proud to announce today our plans for aggressive expansion in the Asia Pacific (APAC) region. This move capitalizes on Tapad’s exceptional performance for brands and marketing technology companies in North America and Europe. With our proprietary Tapad Device Graph™, Tapad will [...]

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Behind The Graph: Tim West – A Second-Year Tapad Intern

By Interviewer Mark Canlas, Engineer – @markcanlasnyc: Tim West [pictured] is a second-year intern at Tapad. Tim, along with the engineering team and the other summer interns, participated in a team building workshop based around improvised comedy (or “improv”).   Tell us about yourself. I go to school at Saint Joseph’s University. I was a [...]

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Tapad and Conversion Logic Provide a Better Understanding of Customer Journey

Combined Technology Gives Marketers an Enhanced View of the Customer for Improved Planning, Targeting and Optimization Today we announced our partnership with Conversion Logic, the martech industry’s most accurate unified marketing attribution provider. Conversion Logic will incorporate unified cross-screen data from Tapad’s Device Graph™ to identify related devices and media exposures to enhance reporting on [...]

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Cross-Device and In-Store Touchpoints: Where Personal and Local Converge

On June 7, a group of over 500 professionals walked the red carpet and experienced The New Face of Data at the Oracle Data Cloud Summit. The day featured leaders across industries discussing some of today’s hottest topics related to data-driven marketing. Insights from industry thought leaders were then featured in Oracle’s Summit Magazine. See [...]

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Magnetic’s Extraordinary Leader Series – Featuring Tapad!

Magnetic and Tapad have partnered together to power search retargeting across devices. Tapad’s Device Graph Access and Magnetic’s online search data and media platform enable marketers to reach consumers based on unified, cross-screen behaviors. Tapad’s Director of Product, Drew McCalmont spoke at Magnetic’s Data Magnified Los Angeles event in May, and they were hungry for additional [...]

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Tapad Appoints Kelley Gibson to Lead Self-Service Sales

We are excited to announce that we have appointed Kelley Gibson as vice president, sales (self-service), a newly created position at Tapad. In her new role, Kelley will be responsible for sales of Tapad’s Self-Service offerings, as well as media business. Unify, Tapad’s proprietary Self-Service platform, is used by brands and agencies to achieve workflow [...]

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Tapad’s May Round-up: 25 New Cross-Screen Partners

As you have likely heard, the Telenor acquisition of Tapad has now closed and our Founding Board was announced. Most teams coast for a while post-transaction. We’re proud to report that mid-way through Q2’16, Tapad is still firing on all cylinders. As of today, we are looking at a record-setting Q2 with revenues up 71 [...]

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Madison Logic Partners With Tapad to Realize Attribution Across Every Channel

Madison Logic, one of the world’s fastest growing companies dedicated to solving the digital needs of B2B marketers, today announced its partnership with Tapad. Now business-to-business (B2B) marketers can power targeted advertising and content syndication programs across all channels, including smartphones, computers and tablets. The increasing shift in content consumption across mobile devices makes cross-device [...]

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