You make the ads. We make them connect.

Using Tapad’s proprietary technologies, advertisers can now employ consistent ads across multiple platforms: home computers, tablets, smartphones, and now even smart televisions. Learn more about our advertiser solutions.

Evidon CEO Scott Meyer (AdAge):

I use Tapad as an example not only because they were first-to-market, but also because they were then able to secure some of the largest advertisers in the U.S. because they placed privacy at the forefront of their technology. Read more here.

Dell’s executive director of global brand and advertising, Mary Ellen Dugan (MediaPost):

This type of campaign allowed us, for the first time, to have an integrated, cross-channel dialogue with our target demographic across their multiple connected devices… Read more here.

Consumer Privacy

Today’s smart devices offer compelling opportunities to engage and empower people with targeted advertising. They also demand a wise approach to protecting a consumer’s privacy. At Tapad, we believe consumers deserve notice of behavioral ads, true transparency and the tools to take control of how their data is used online. Given this fundamental tenet for the way we do business, Tapad is playing a central role in the development and implementation of strict, industry-wide standards and protocols.We work hand-in-hand with Evidon and other industry leaders to provide clear notification and persistent opt-out (in compliance with the Digital Advertising Alliance program for Online Behavioral Advertising). Moreover, Tapad’s proprietary technological breakthroughs enable us to deliver targeted, cross-platform advertising without reliance on PII.